Nick Jones, the mastermind behind the iconic Soho House brand, is back with a new venture, St Clement, a hotel in London's heart. This project marks a significant shift in his career, a return to his roots in hospitality, and a response to the evolving needs of modern travelers. Jones, who stepped away from Soho House in 2022 after a cancer diagnosis, brings a fresh perspective to the industry, focusing on creating a more relaxed and generous experience.
St Clement is not just a hotel; it's a carefully curated ecosystem of dining, drinking, and leisure. The 90-room property, designed by Eagle + Hodges, offers a seamless blend of luxury and comfort. From the all-day restaurant Cafe Clement to the stylish Bobbi's Bar and the upcoming rooftop restaurant Lunette, St Clement promises an immersive and memorable stay.
What sets St Clement apart is its commitment to generosity and inclusivity. Gone are the days of long check-in lines and nickel-and-diming guests. The hotel provides a minibar, free laundry, and a bathroom stocked with thoughtful amenities, all packaged beautifully. Jones believes that good service and nice things don't require a stuffy, formal atmosphere, and St Clement embodies this philosophy.
Cafe Clement, the hotel's restaurant, is a testament to Jones' vision. It's a modern take on the classic cafe, offering a relaxed atmosphere where guests can enjoy a meal or a drink without the pretension often associated with hotel restaurants. The name, inspired by Cafe Boheme, a place Jones frequented in his youth, reflects his desire to create a welcoming space for all.
Jones' personal journey, including his cancer diagnosis and recovery, has significantly influenced his approach to hospitality. He emphasizes the importance of creating a warm and welcoming environment, where guests feel valued and understood. His shy nature, which he has worked hard to overcome, has taught him the art of observation and the value of genuine connections.
St Clement's opening coincides with a challenging time for London's hospitality industry. With rising costs, cautious customers, and changing trends, Jones recognizes the need to adapt. He argues against the notion of exclusivity, favoring the glamour of spontaneity and the pulse of a lively, inclusive space. By staying open until late and embracing the unpredictability of life, St Clement aims to make people feel glad to be in London.
In conclusion, Nick Jones' St Clement is a testament to his enduring passion for hospitality and his commitment to creating memorable experiences. It's a hotel that embraces the old-world charm of generosity and inclusivity while adapting to the modern traveler's needs. As St Clement opens its doors, it promises to be a destination that makes people feel at home in the heart of London.
